JALE
We analyze business models.
We invest into startups.
We restructure and stabilize digital companies.
We support founders and investors.
BJÖRN JOPEN
Serial entrepreneur, business angel & turnaround manager
In 2000, Björn started FairControl GmbH, a consulting company in the field of trade fair and event success control, and sold FairControl in 2012 to the MCI Group from Switzerland. In the years that followed, he built FaceAdNet into the largest German social online publisher. The company was acquired by Ströer AG in 2015. Björn was then managing director of Ströer Social Publishing for three years.
He has been involved in various start-ups since 2012, brings his experience and knowledge to the table and helps the founders operationally. Björn is also active in restructuring. Together with partners, he takes over the majority of digital companies and puts these companies back on the road to success.
In addition to his passion as an entrepreneur, Björn finds balance in sporting activities such as tennis, surfing, fitness and skiing.
SIMONE JOPEN
Entrepreneur, Business Angel
After studying business administration in Munich and Italy with a focus on marketing and innovation management, she worked in a strategic consultancy for marketing and sales and was thus able to support international corporations and medium-sized companies in building and expanding their brands. In order to pay tribute to her fascination with entrepreneurship, she helped organize various networking events in the startup and e-commerce industry and was able to make valuable contacts here. Simone has been with Jale since 2012 and, in addition to selected investments, takes care of controlling and finance. Since supporting female founders and thus closing the gender gap in the start-up industry is particularly important to her, her focus is now on further developing our portfolio in this direction. In her free time, Simone loves to spend time with her family and friends and loves to travel. She also dabbles in a range of sports: skiing, tennis and road biking top the list.
BEN KENTRUP
Investment Manager & Business Developer
After studying business administration with a focus on operations management, business informatics and marketing, Ben worked as a business analyst for Startupdetector and AddedVal.io and found his passion for entrepreneurship, startups and digital business models.
During this time, in addition to analyzing startups, he organized networking and pitching events for business angels, venture capital funds and startups. He has been employed at Jale as an investment manager since autumn 2021 and provides operational support for all investments, especially in financing rounds and in the areas of sales, online marketing and e-commerce.
Ben finds passion and balance at the same time in sports and regularly plays football, basketball and does fitness training.
APPROACH
The investment company JALE was founded by Björn Jopen in 2011 and currently has 35 companies in its portfolio.
Björn Jopen has built and successfully sold several companies. JALE's current operational approach was developed through his experiences in founding and successfully building companies himself. The JALE team supports the portfolio companies primarily with financing rounds, setting up sales and recruiting a successful team.
In addition to investing in start-ups, JALE has also been active in restructuring digital companies for five years and in this case usually takes over the majority of the companies. The company will be provided with new financial resources, new management will be established and sales will be restructured.
THE JALE PORTFOLIO
INSENIO
Insenio is the leading online shop for incontinence articles and care aids in Germany, Austria and Switzerland. In Germany alone, over 10 million people suffer from incontinence. In the portfolio, Insenio has a total of 2,500 products from around 70 brands and develops and sells 4 own brands.
Björn has primarily advised the managing director on strategic issues since the company was founded.
In portfolio since: 2015
TRAPLINKED
traplinked is a technology startup digitizing pest control. The Nuremberg-based company produces digital mouse and rat traps that can be monitored using specially programmed accompanying software. This allows pest controllers to work more efficiently, both in terms of time and cost. In recent years, it has raised €5.8 million from Bayern Kapital, Born2Grow, and numerous business angels.
In portfolio since: 2019
REPAREO
repareo.de is a comparison and mediation portal for workshops. Visitors get auf repareo.de for all vehicle models a comprehensive overview of the costs, necessity and process of repairs and maintenance. In addition, workshops can be compared using comprehensive information and an appointment can be made directly via the portal. repareo has over several hundred thousand hits a month and works with the leading leasing companies and over 1,000 workshops.
In portfolio since: 2018
CLEVERLY
Cleverly is the idea of the perfect online tutoring - where students and their parents are holistically supported not only by the best tutors, but also by Cleverly mentors.
Cleverly was founded in January 2021 and Björn is part of the founding team. Cleverly was able to attract numerous prominent business angels and investors (including Capnamic) and raised a total of 8.6 million euros in the seed rounds.
In the portfolio since: 2021
ADENTHEALTH
The Danish company Adent Health is working with dentists to develop an artificial intelligence-based smartphone app that users can use to scan their teeth themselves to get customized dental care advice. In the second step, customers are then supplied directly with their individual and high-quality dental care set.
In portfolio since: 2021
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ONEPAGE
Onepage is a software tool for agencies that use it to create websites, link trees, mobile funnels, and landing pages for their clients. The software is internationally applicable, self-explanatory, and very easy to use. Onepage is used by more than 10,000 clients worldwide.
In the portfolio since: 2022
EVERJUMP
Everjump Everjump develops high-quality fitness jump ropes in various sizes and weights, complemented by training plans and an app with a video coach and tracking. Together with G-Fund, JALE acquired a majority stake, appointed new management, and made the company profitable.
In portfolio since: 2021
MYNE (VILLACIRCLE)
VillaCircle operates a co-ownership platform for holiday properties in Europe. The part owners, up to eight, can fulfill their dream of a holiday home and at the same time are freed from administrative tasks. In February 2023, the competitor Myne took over all shares in Villacircle for an undisclosed purchase price and are now the clear market leader in Germany. JALE is now also a shareholder in Myne.
In portfolio since: 2021
REPAREO
START-UP INSIDER
The startup insider is the information service for the German start-up scene and offers users the best information service about national and international events in the industry via channels such as a newsletter with over 25,000 recipients, a podcast from the top 50 German business podcasts and networking events
PANAZEE
Panazee is developing a laboratory station for the home, with which blood tests can be carried out and evaluated cost-effectively, quickly and easily. Compared to conventional blood tests, up to 45 different samples can be taken with a smaller amount of blood. The results are clearly displayed in an app and tips are given for improving your own health and any necessary medication or supplements.
In portfolio since: 2022
BREEZIT
Breezit develops a marketplace through which companies and private individuals can search for service providers for events and shootings according to various criteria, view availability and also book directly. The platform, in turn, relieves them of time-consuming planning and billing processes with their customers. The company operates in Lithuania and since February 2023 in the USA.
In portfolio since: 2022
ROGER
The Sanos Group AG from Switzerland develops the medical software called “Roger”, which digitizes and at the same time optimizes the practice management of dentists. As a virtual employee, she helps dental practices to keep an overview of patients and their plans and demonstrably increases their sales through the gain in efficiency.
In the portfolio since: 2020
SECOND NATURE
Second Nature was founded in 2015 by two employees from the National Health Service in London. Individually adapted nutrition and diet plans are provided via an app. The clinically proven concept results in users losing an average of 6 kg in the first year and reducing type 2 diabetes in over 40% of cases. Second Nature has already been used by over 20,000 customers and currently generates annual sales of over 10 million US dollars.
In portfolio since: 2022
PLESO
Pleso is a mental health platform that uses a test to connect users with suitable, certified psychotherapists. Each therapist is carefully screened and has at least three years of professional experience. Sessions take place online and can be booked and paid for directly via the platform.
In the portfolio since: 2025
SAINTSASS
The fashion startup saint sass develops extraordinary statement tights and has been expanding its product range to include socks, briefs, and bodysuits since 2023/24. Over 250,000 Instagram followers drive sales. In mid-2025, it completed a €4.4 million financing round, in which JALE sold part of its shares in the secondary market.
In the portfolio since: 2021
LANDE
LANDE is an asset-backed crowdlending platform offering low loan to value (LTV) agricultural loans. LANDE comes from Latvia and will soon expand to Lithuania and Romania. The company is already cash flow positive and growing 15% MoM.
In portfolio since: 2022
FUELFINANCE
Fuelfinance is a cloud finance department for startups. Fuel creates spreadsheets, charts, and automations. Clients receive, among other things, a P&L, financial projections, and various unit economics at the click of a button. The company is headquartered in Ukraine and is experiencing double-digit growth month-on-month.
In the portfolio since: 2022
VYBE
VYBE is a technology-driven beauty company specializing in high-quality concealers and foundations. Their AI-based Shade Finder technology provides personalized shade recommendations in seconds, ensuring perfect color, long-lasting wear, and a lightweight feel. VYBE combines cutting-edge beauty technologies and premium makeup results with skin-care benefits .
In the portfolio since: 2023
DIGITAL SMILES
Digital smiles creates global entertainment brands across all platforms that kids love. They want to offer children around the world fun experiences that build a foundation of values and knowledge. The company was launched in Munich, the stories are written in Los Angeles and the content is animated in Lahore. All brands are 100% owned by Digital Smiles.
In portfolio since: 2023
MIROS
Miros is the world's first AI that enables shoppers to search for impossible-to-describe visual products just by thinking about them.
The founding team established an AI lab in Europe and sold their previous startup to Rakuten. In June 2023, a seed round of over 2 million was conducted.
In portfolio since: 2023
DOCTORFLIX
Doctorflix offers a digital continuing education platform where physicians can pursue targeted professional development through practical video courses. These courses are CME-certified and offered in a wide range of specialties, such as gynecology, dermatology, and internal medicine. JALE invested in the project in May 2023. In November 2024, the seed funding was increased to a total of €4.1 million.
In the portfolio since: 2023
FC VIKTORIA 1899 BERLIN
Since 2022, several top female managers and entrepreneurs have been fundamentally rebuilding FC Viktoria 1899 Berlin and professionalizing its operations and organization. They have set themselves the goal of jointly leading the women's team to the Bundesliga in the coming years. The team was promoted to the second Bundesliga in May 2025. Since the beginning of 2023, Simone and Björn Jopen have supported this project with a financial investment.
JULEP
Julep Media was founded in 2019 and Björn, as co-founder, helped conceptually develop the podcast marketer and drove its development forward. In August 2022, 100% of Julep Media was sold to the US podcast hosting network Libsyn. In February 2024, the founders and other investors reacquired all company shares and are restructuring the company.
In the portfolio since: 2024
SUPLIFUL
Supliful is a white-label dropshipping platform that allows entrepreneurs to build their own brands for supplements, coffee, skincare, and pet products without inventory or upfront investment. Users choose from over 250 products, design custom labels, and sell them through online stores like Shopify or TikTok Shop, while Supliful handles production, packaging, and shipping.
In the portfolio: since 2025
ECADEMY
eCademy offers digital, scalable learning solutions for vocational training and professional development. The platform combines interactive content, simulations, and performance measurement to support companies in the targeted development of their employees.
The eCademy was acquired by Björn Jopen and Dr. Fabian Bohne from Cornelsen Verlag in October 2024, restructured and returned to profitability within a few months.
In the portfolio: since 2024
TRUSTYOURVC
Trustyourvc is an innovative review platform that makes it possible to collect and share insights and reviews about investors from different perspectives. Through a 360-degree approach, the platform allows founders to evaluate investors based on their experiences, while at the same time giving investors the opportunity to evaluate their co-investors. Additionally, it offers Limited Partners (LPs) the opportunity to assess investors, creating a comprehensive picture of the performance and reliability of investors in the start-up financing ecosystem.
In the portfolio since: 2024
REGISTERCHECK
Registercheck has developed an AI co-pilot and supports companies from various sectors with research and downloads from the commercial register. This makes corporate relationships and shareholdings even more transparent and structured. The database now contains millions of personal and company profiles. Björn is a co-founder and investor in the company.
In the portfolio since: 2024
ELONA HEALTH
Elona Health is a company founded in 2021 that develops digital solutions to support psychotherapy. With the elona therapy app, it helps patients between sessions through personalized exercises. The applications are scientifically based, certified as medical devices and place a high value on data protection.
In the portfolio since: 2024
LOADUP
LoadUp is the recruiting platform for the logistics industry: From the first click to the signed contract, it helps companies find and hire suitable drivers faster. The solution combines applicant management and automated campaign deployment across more than 2,000 platforms. JALE invested in LoadUp as part of a funding round with several business angels.
In the portfolio since: 2025
WHITEBRIDGE.AI
WhiteBridge.ai delivers AI-powered insights into individuals' digital identities: In seconds, the platform aggregates and verifies public data from numerous sources to create a structured, actionable profile. Whether for recruiting, sales, or reputation monitoring, they already have over 10,000 customers and are growing by over 25% month-on-month.
In the portfolio since: 2025
FairControl
FairControl is a consulting and market research agency with offices in Munich, Geneva and Shanghai. The focus is on monitoring the success and optimization of live marketing. Björn founded FairControl in 2000 and sold it to the MCI Group in 2012. The MCI Group is the world's largest event agency with over 2,500 employees and 61 offices.
ShowHeroes
ShowHeroes provides publishers with mobile video content and technology to distribute that content. In addition to the distribution and the content of the videos, ShowHeroes also takes care of a scalable and cost-effective production of the videos and the marketing of the videos on various channels.
JALE entered the seed round as an investor and was able to secure a stake in the last major financing round
Make secondary exit to Redalpine VC.
FaceAdNet
Björn was a co-founder of FaceAdNet and, as managing director, helped to build the company into a leading online social publisher in Germany. With over 50 million Facebook fans, traffic was generated for most of the media houses in Germany and for various of our own portals.
FaceAdNet was sold to Ströer in 2015 and then renamed Ströer Social Publishing.
Autoplenum
Autoplenum is one of the first points of contact for car buyers and car fans in Germany and Austria. The portfolio includes autoplenum.de, 12usedcars.com, 12neuwagen.de and used-cars.com. Through the consistent comparison of editorial content, user experience and technical data, the websites offer a comprehensive range of information, from simple interest in a car to buying, selling or repairing a car.
In 2021 the autoplenum group was sold 100% to a leading car portal.
reacha
The reacha is a lightweight and collapsible trailer that can be used as a handcart or bicycle trailer. It is used to transport equipment for outdoor sports activities. JALE joined the company in 2019 and was jointly responsible for sales. In July 2024, the company was sold 100% to the Thule Group from Malmö (Sweden), one of the world market leaders in roof boxes, among other things.
EXITS
JALE has made a successful exit from the following companies.
ParkDepot
The Munich-based company has developed a digital solution for parking areas so that parking discs, barriers or controllers are no longer required. Using camera technology with the associated AI software, ParkDepot can recognize every car in a parking area and determine the exact parking time. This allows illegal parkers to be identified and the parking space to be optimised.
JALE entered the seed round as an investor and was able to make a secondary exit to Henq VC in the last major financing round.
Fit Analytics
The SaaS company has been using machine learning since 2010 to reduce returns and increase conversion for major brands and online retailers in the fashion industry. This is achieved by software that helps customers of online shops and brand websites to find the right product size.
JALE joined the seed round as an investor in 2011. Björn Jopen was an active member of the Fit Analytics Advisory Board for several years. In March 2021, Fit Analytics was 100% acquired by the publicly traded Snap Inc.
Julep Media
Julep Media was founded in 2019 and, as a co-founder, Björn helped to develop the concept of the podcast marketer and pushed ahead with its development. In the summer of 2022, Julep Media will have over 45 million streams per month with over 50,000 episodes in its portfolio.
In August 2022, Julep Media was sold 100% to the US podcast hosting network Libsyn. Libsyn is the world's leading provider of marketing and hosting in the podcast market.
DemoUp Cliplister
As an innovative technology company, DemoUp Cliplister is developing into the leading platform for simple and efficient creation, management, distribution and analysis of authentic product content. JALE joined DemoUp in the summer of 2019, drove the restructuring and was partly responsible for the merger of the two companies DemoUp Cliplister in spring 2021. In July 2024, DemoUp Cliplister was sold 100% to the private equity company Bregal Unternehmerkapital.
Saint Sass
The fashion startup saint sass develops unusual, statement tights and is worn by Madonna and Paris Hilton, among others. In mid-2025, JALE sold part of its shares to Infinitas Capital in a secondary offering.
SELL OUTS
HUMANOO
As an app, Humanoo offers over 1,500 coaching sessions in the areas of exercise, mindfulness and nutrition. The platform is primarily used in companies to maintain the health of their workforce. The aim is to reduce absenteeism, strengthen employer branding and attract employees. In August 2024, Humanoo was sold 100% to TELUS - the world's largest wellbeing provider with sales of 12 billion dollars.
NOVAHEAL
Novaheal has set itself the goal of revolutionizing training and continuing education for nursing. To this end, an app was developed that, in a first step, maps the knowledge of the entire nursing training and makes it available in various formats in an understandable multimedia format. In September 2024, Novaheal was 100% sold to Amboss - the digital learning platform for medical students and doctors with 4 million users worldwide.
HAPPY STORY
Happy Story GmbH is active in the ad tech sector. They pursue a KPI-driven publishing approach to automatically test content in the entertainment genre before scaling it to a broad audience. Happy Story operates several portals with seven-digit access numbers.
In February 2021, JALE sold all shares to the existing shareholders at a premium.
52 MASTERWORKS
52 masterworks is a crowd investment platform in the field of art. The business idea is that the community buys a work of art together. 52masterworks has access to works of art by hand-picked artists that a normal collector does not have access to or cannot finance on their own. JALE passed the shares on to old shareholders in May 2023.
JUNTO
Junto had developed an e-learning platform for companies and startups. It taught a wide range of skills, such as leadership, in interactive live sessions. Junto closed a seed round with Earlybird and Picus Capital. At the end of 2024, the company decided to liquidate Junto and not expand further. A portion of the investment was repaid to all shareholders.
FAILS
The following holdings in companies have failed:
PATRONUS.IO
AIRGREET
MEDLANES
Medlanes is a private medical on-call service that organizes home visits by cooperating on-call doctors for private patients and self-payers. Thanks to a large network of doctors who are also available at weekends and on public holidays, patient appointments can be arranged flexibly. Medlanes was sold to Zava in January 2021. Due to the low purchase price and the liquidation preferences, there was no exit proceeds for JALE.
SPORTNEX
Sportnex was co-founded by Björn in 2004 and operates Germany's largest sports auction house at www.sport-auktion.de. In addition, Sportnex implements various online shops for professional clubs and takes care of the entire operational business. This also includes the official online shop of UEFA.
Professionalizes short-term rentals via Airbnb. Airgreets takes care of the complete handling of all activities that arise during an Airbnb rental. From creating a professional presentation of the apartment on Airbnb, handing over the keys when renting, cleaning the apartment to doing the laundry, Airgreets takes care of everything for its users.
Unfortunately, the company went bankrupt at the end of 2019 due to the uncertain legal situation regarding Airbnb in Germany.
The Berlin company offered automated web security for small and medium-sized companies. Monitoring, a backup service and regular code analysis of the website were among the three services covered by the SaaS solution, patronus.io. The automation in the patronus.io approach made the solution affordable for SMEs and usable without IT knowledge. JALE was invested in Patronus.io via the Rheingau Founders incubator. Unfortunately, the company went bankrupt in May 2019.
EXPRESSSTEUER
The Hamburg company Expresssteuer
was founded in 2019 and took on the role of tax advisor as a digital service provider. In 2022, the fintech startup completed a financing round of 25 million and was able to add Insight Partners and Project A Ventures to its circle of investors. ExpressTax had to file for bankruptcy in December 2023.
FEMTIS
Femtis develops period underwear. The products are sold via the company's own online store. The company was acquired in 2021. JALE was one of the investors. Unfortunately, the company slipped into insolvency due to the premature termination of a loan and was taken over by a market partner in March.
FELLGLÜCK
Fellglück is an online store for high-quality dog accessories. The start-up was founded in 2023 and was a community project with a highly motivated founder selected from over 500 applicants. Fellglück was sold in an asset deal in December 2024. Due to the low purchase price, there were no exit proceeds for JALE.
KYTE
Kyte used an app to connect end customers with rental cars and delivery services, operating exclusively in the US. Kyte raised over $100 million in numerous funding rounds, but its own vehicle fleet led to financial difficulties in mid-2025, forcing it to cease operations and sell some assets to Turo in a fire sale.